The Product Manager is an essential part of the Marketing Team and works in constant collaboration with the production, monetization and user acquisition teams.
Daily challanges include:
- Manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire life cycle;
- This position is located in our production studio in Cluj-Napoca, but you will work closely with Gameloft international teams (for example: Marketing & PR Managers, Web development studios, Video production studios, Artists, Community Managers and Customer Care Managers).
For each of your titles, you will be responsible for:
Product marketing
- Identify the game’s target audience, positioning, values, and selling points;
- Create the game’s brand identity: title, packaging and “story telling” around the game’s scenario and characters
- Conduct market researches, competition benchmarks, polls and consumer studies;
- Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention;
- Coordinate game’s approval with all the copyrights owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.).
Global launch plan
- Define the marketing strategy in order to create brand awareness and generate traffic and game installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store merchandising, traffic acquisition recommendations, etc
- Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager and Partners;
- Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives;
- Analyze the marketing campaign’s results and report it to the game’s team, top management and licensor
Game Evolution
- Coordinate the Community Management and Customer Care activities and set a specific Game Customer Care policy when needed;
- Gauge and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game;
- Prioritize bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
- Manage a marketing calendar based on game updates and promotions, and oversee related announcements, merchandising, and community management.
Who you are?
- 3+ years in Consumer Marketing, ideally in online entertainment or social products;
- School of management or BBS / MBA in Marketing;
- Knowledge and passion for video games (from hardcore gamers titles to casual social games and entertainment as a whole);
- Strong analytical skills with a meticulous mind;
- Creative spirit, capable of creating innovative marketing programs that are results oriented;
- Strong leadership skills;
- Talented communicator with an excellent grasp of the English language;
- Ability to work with a wide range of profiles (business, game design, analysts, etc)
Why Join Us
- Excellent Social Benefits (Medical insurance package, Gym facilities and swimming pool, free for employees, on site cervical massages on a regular basis)
- The offer includes relocation assistance, a merit based salary progression system and a competitive initial salary package
- Career-development opportunities
- An exceptional, dynamic, demanding and motivating working environment within a fast growing company
- Challenging and rewarding work on the next great frontiers in games
- An international environment which offers daily contact with other countries & cultures.
Why Join Gameloft Cluj:
- Cluj is “the Heart of Transylvania”: a cosmopolitan European city and an important destination for business in South-Eastern Europe, with a remarkable potential for foreign investments
- It is one of the most welcoming cities in Eastern Europe
- Cluj succeeds in combining its history and architecture with the fresh and young atmosphere created by the city’s over 80.000 students
- Our studio is a very ambitious one, with a fast growth - it opened in 2010 and we are now proud to have over 500 employees
- Quality comes first: the perfect place for you to make a difference.
All qualified candidates will be asked to take a skills assessment test.
Join The Game!
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